Bycop SAL, the established distributor of home linens since 1975, holds the license to manufacture and distribute Cannon and Fieldcrest products in Lebanon. The company extends its distribution reach across the Middle East by leveraging strategic affiliations and exclusive partnerships. With a distinguished legacy of excellence, Bycop produces a variety of locally cherished brands, such as Valentini and other bespoke private labels, alongside internationally renowned ones. Venturing into the B2C market, the company has introduced its first Cannon Home flagship retail store in Lebanon, along with three other retail stores, and has launched its e-commerce platform. Lebanon represents the starting point for its ambitious expansion plans across the Middle East. Cannon Home is now present in the Kingdom of Saudi Arabia, integrating physical retail spaces with an e-commerce platform, as well as in the United Arab Emirates and Kuwait through e-commerce platforms.